How to Become a Viator Supplier - FAQs

What’s stopping you from partnering with Viator and unlocking millions of potential customers? Is it confusion about the process? Uncertainty about fees? Or maybe you’re not sure how to make your tours stand out. Whatever the case, this FAQ guide will clear the path for you to become a successful Viator supplier.

In this blog, you'll get answers to the most common questions tour operators ask about becoming a Viator Supplier:

• What is a Viator supplier and how does it work?
• What are the benefits of becoming a Viator supplier?
• How do I sign up and get started with Viator?
• What are the requirements and qualifications to create a Viator supplier account?
• What is the commission structure for Viator suppliers?
• How can I optimize my Viator listing to attract more bookings?
• How does Viator handle booking management and customer service for suppliers?
• How does Viator’s partnership with TripAdvisor affect suppliers?
• What are the common challenges of using Viator, and how can they be addressed?
• Are there alternative platforms to Viator, and how do they compare?

1. What is a Viator supplier and how does it work?

A Viator supplier is a tour or activity operator who lists their offerings on Viator, a top-tier online travel agency (OTA) specializing in experiences.

Acquired by TripAdvisor in 2014, Viator connects travelers with unique tours and activities worldwide. In turn, providing a platform for operators to showcase their offerings.

As a Viator supplier, you can gain visibility on both Viator and TripAdvisor, as the platforms work together. This means potential customers of both platforms can view your offers, check availability, and book directly without ever leaving the site.

Here’s how becoming a Viator supplier works:

1. You list your tours or activities on Viator with engaging descriptions, high-quality photos, and accurate availability.
2. Travelers discover your experiences through Viator’s user-friendly search and booking system.
3. Viator handles the booking process while you focus on delivering memorable experiences.

Viator isn’t just a platform for bookings; it’s a bridge that connects your business to a global audience, helping you attract travelers searching for authentic, local experiences.

2. What are the benefits of becoming a Viator supplier?

Partnering with Viator has many benefits that can elevate your tour business and expand your reach.

Here’s what you stand to gain when joining Viator:

• Massive Exposure – Get your tours in front of millions of travelers with Viator’s high-ranking platform and extensive advertising reach.
• Built-In Trust – Gain instant credibility by being featured on Viator, a TripAdvisor company known for trusted travel reviews.
• Global Reach – Attract customers worldwide with Viator’s multilingual platform and support for over 30 currencies.
• Hassle-Free Bookings – Viator handles reservations, payments, and 24/7 customer support, so you can focus on delivering great experiences.
• Powerful Marketing – Benefit from Viator’s large-scale marketing efforts, search engine dominance, and brand recognition to drive more bookings.

‍

3. How do I sign up and get started with Viator?

Getting started with Viator is straightforward, but the process requires attention to detail to set your business up for success. Follow these steps to become a Viator supplier:

• Step 1: Register Your Business- Sign up for free on the Viator supplier page. Provide your business name, contact details, and a valid email. Upload high-quality photos and detailed tour descriptions.
• Step 2: Complete Your Profile- Fill in company details, booking system information (if applicable), and designate a point of contact for Viator communication.
• Step 3: Submit Required Documents- Provide proof of liability insurance if requested. Ensure pricing details are accurate. Submit any additional compliance documents needed.
• Step 4: Respond to Viator’s Follow-Up- A Viator representative will contact you within 48 hours to confirm account details. Discuss commission rates and clarify business policies. Respond promptly to avoid delays.
• Step 5: Finalize Your Listings- Create compelling tour descriptions, upload high-quality images, and highlight key selling points. Ensure pricing and availability are accurate to attract more bookings.

Tip: The more effort you invest upfront in creating compelling listings, the better your chances of standing out and driving bookings.

Here's an in-depth guide on "How to sell tours on Viator".

4. What are the requirements and qualifications to create a Viator supplier account?

Becoming a Viator supplier is accessible for most tour and activity operators. However but there are specific requirements to ensure your business meets Viator’s standards. Here’s what you need to know:

1. Free Registration: Signing up costs nothing. Simply visit the Viator supplier page and provide your business details.

2. High-Quality Photos & Descriptions: Upload eye-catching images and detailed descriptions with itineraries and pricing to attract travelers and meet Viator’s standards.

3. Seamless Booking Integration: Connect your booking software (e.g., TicketingHub) via API to automate availability updates and reduce manual errors.

4. Business Credentials: Viator may require liability insurance, proof of regulatory compliance, and clear cancellation/refund policies.

5. Customer Experience Matters: Maintain accurate availability, respond promptly to inquiries, and aim for high ratings to boost bookings and credibility.

5. What is the commission structure for Viator suppliers?

Understanding Viator’s commission structure is crucial to pricing your tours effectively and maximizing profits. Here’s what you need to know about how Viator handles commissions and fees:

• Variable Commission Rates- Viator charges around 25% per booking, though rates may vary based on your agreement and tour type.
• No Upfront Costs- You only pay when you make a sale, making Viator a low-risk option for gaining exposure.
• Additional Fees to Consider- Currency conversion and payment processing fees may apply, impacting your final earnings.
• Payment Terms- Viator releases payments after the tour is completed, so review their payout schedule to manage cash flow effectively.

TIP: Prioritize Direct Bookings

Viator’s commission structure means they retain a significant portion of your revenue per booking. To minimize costs:

• Promote direct booking options on your website or social media.
• Offer exclusive deals or incentives for customers who book directly.

Direct bookings allow you to avoid hefty commissions and retain more of your earnings.

By fully understanding Viator’s commission structure, you can develop a pricing strategy that balances profitability with competitive pricing.

6. How can I optimize my Viator listing to attract more bookings?

A well-optimized Viator listing is your key to standing out in a competitive marketplace and driving more bookings. Here’s how to make your tours irresistible to travelers:

• ‍Enable Real-Time Availability & Last-Minute Bookings: Keep your availability up to date and allow last-minute reservations to attract spontaneous travelers.‍
• Use High-Quality Images: Showcase unique experiences and happy participants with eye-catching, high-resolution photos to build trust.‍
• Write Detailed, SEO-Optimized Descriptions: Highlight what makes your tour unique, include itineraries and key details (like starting time and what to bring during the tour), and use relevant keywords to boost visibility.‍
• Leverage Viator’s Marketing Tools: Boost exposure with Viator Accelerate, featured placements, and seasonal discounts to attract more bookings.‍
• Respond Quickly to Inquiries: Fast replies build trust and increase the likelihood of converting inquiries into confirmed bookings.‍
• Prioritize Customer Reviews: Encourage guests to leave reviews by sending follow-ups via SMS or email. Tools like TicketingHub’s review funnel automate this process.‍
• Monitor & Adjust Your Strategy: Use Viator’s analytics to refine pricing, update descriptions, and experiment with keywords to stay competitive.

‍

For a deeper dive into listing optimization strategies, check out our [Complete Guide on Viator Listing Optimization Tips].

 7. How does Viator handle booking management and customer service for suppliers?

Managing bookings and providing excellent customer service are critical for building a successful presence on Viator.

Fortunately, the platform offers tools and features to simplify these processes for suppliers. Here’s how Viator supports you:

Centralized Booking Management

Viator’s Management Center serves as your hub for handling all booking details. Through this system, you can:

• View and manage upcoming reservations.
• Update availability and make adjustments in real time.
• Monitor payment statuses and transaction history.

Seamless Customer Communication

Viator facilitates direct communication between you and your customers. This ensures:

• Prompt answers to traveler questions.
• The ability to clarify booking information, such as meeting points or special requirements.

Timely and clear communication helps reduce no-shows and builds trust with travelers.

Flexible Cancellation Policies

Viator allows you to set your own cancellation and refund policies, giving you control over how to handle unexpected changes. Their platform makes it easy to:

• Communicate refund terms clearly on your listing.
• Process cancellations or refunds efficiently through the Management Center.

Customer Support on Demand

Viator offers 24/7 customer support, which benefits both you and your customers. Their team handles:

• Pre-booking inquiries and troubleshooting.
• Post-booking issues, such as cancellations or payment disputes.

This layer of support allows you to focus on delivering memorable experiences while Viator takes care of logistical concerns.

Performance Monitoring Tools

Through Viator’s dashboard, you can track key metrics like:

• Booking trends and seasonal demand.
• Customer reviews and feedback.
• Financial reports to analyze revenue and growth.

By leveraging Viator’s tools for booking management and customer service, you can ensure a smooth experience for both yourself and your customers, helping you maintain a professional and reliable reputation.

8. How does Viator’s partnership with TripAdvisor affect suppliers?

Viator’s partnership with TripAdvisor is a game-changer for suppliers, significantly enhancing visibility and credibility. Here’s how this integration works to your advantage:

Enhances Your Listing Visibility

As a TripAdvisor company, Viator benefits from the massive traffic TripAdvisor generates.

So your Viator listings are also featured on TripAdvisor. Thus, exposing your tours to millions of travelers who trust the platform for reviews and recommendations.

• TripAdvisor’s reach: With over 463 million monthly users, TripAdvisor is one of the world’s largest travel websites. Your Viator listings appear seamlessly within relevant TripAdvisor pages, boosting your visibility to a global audience.

Leverages TripAdvisor Reviews

TripAdvisor reviews are a powerful trust signal for travelers.

When customers leave positive reviews on your TripAdvisor profile, they automatically enhance the credibility of your Viator listing. This creates a feedback loop that:

• Builds confidence in potential customers.
• Improves your ranking in both Viator and TripAdvisor search results.

Unifies the Customer Booking Experience

Viator and TripAdvisor work together to ensure a smooth booking process.

Customers browsing tours on TripAdvisor can book directly through Viator without leaving the platform. This reduces friction and makes it easier for travelers to commit to bookings.

Shared Marketing Power

Viator benefits from TripAdvisor’s advertising campaigns, further increasing exposure for suppliers.

Being associated with two trusted brands provides an additional layer of credibility for your business.

Competitive Edge

Many travelers begin their search on TripAdvisor, looking for recommendations and reviews before booking.

By having your Viator listings linked to TripAdvisor, you position yourself ahead of competitors who lack this integration.

In short, the Viator-TripAdvisor partnership amplifies your reach, builds customer trust, and provides a seamless booking experience for travelers. This collaboration ensures your business gets the visibility and credibility it deserves.

9. What are the common challenges of using Viator, and how can they be addressed?

While partnering with Viator offers significant benefits, there are also challenges that tour and activity operators may encounter. Understanding these obstacles and how to overcome them is key to making the most of the platform.

High Commission Rates

The Challenge: Viator’s commission fees, typically around 25%, can eat into your profit margins.

The Solution:

• Adjust your pricing to account for Viator’s commission while remaining competitive.
• Prioritize direct bookings on your own website or social media channels to reduce reliance on OTA platforms.
• Use TicketingHub’s booking software to drive direct bookings on your website and lower your commission expenses.

Intense Competition

The Challenge: With thousands of listings on Viator, standing out can be difficult, especially in competitive markets.

The Solution:

• Optimize your listing with high-quality images, detailed descriptions, and customer-centric highlights.
• Utilize Viator’s marketing tools, such as promotions and featured placements, to boost your visibility.
• Focus on delivering exceptional customer experiences to encourage positive reviews.

Strict Platform Rules

The Challenge: Viator has specific guidelines for listings, cancellations, and customer interactions. Non-compliance can lead to penalties or removal.

The Solution:

• Thoroughly read and understand Viator’s supplier agreement and terms and conditions.
• Keep your listings accurate and up to date to avoid discrepancies.
• Maintain clear and fair cancellation policies that align with Viator’s requirements.

Dependence on Viator for Bookings

The Challenge: Relying too heavily on Viator can make your business vulnerable to platform changes or policy shifts.

The Solution:

• Diversify your revenue streams by listing on other OTAs and promoting direct bookings.
• Build your brand through social media, email marketing, and a strong website presence.

Managing Reviews and Feedback

The Challenge: Negative reviews can impact your ranking and deter potential customers.

The Solution:

• Monitor reviews regularly and respond professionally to both positive and negative feedback.
• Use Viator’s customer feedback tools to identify areas for improvement.
• Deliver consistent, high-quality experiences to ensure customer satisfaction and encourage positive reviews.

By proactively addressing these challenges, you can navigate Viator’s platform with confidence and focus on growing your business.

10. Are there alternative platforms to Viator, and how do they compare?

While Viator is a popular choice for tour and activity operators, exploring other platforms can help diversify your revenue streams and reduce dependence on a single OTA. Here are some alternative platforms to consider and how they stack up against Viator:

1. GetYourGuide

• Reach: Focuses heavily on European markets but has a growing presence globally.
• Commission: Similar to Viator, with commission rates around 20-25%.
• Unique Features: Offers a seamless mobile experience and strong customer support.
• Comparison to Viator: GetYourGuide is often praised for its user-friendly supplier interface but may lack the global reach Viator provides through its TripAdvisor partnership.

Know more about partnering with GetYourGuide.

2. Expedia Local Expert

• Reach: Tied to the Expedia ecosystem, giving access to customers booking flights, hotels, and cars.
• Commission: Typically 15-30%, on par with Viator.
• Unique Features: Integration with other Expedia services makes it appealing for bundled bookings.
• Comparison to Viator: Expedia offers strong cross-selling opportunities but may not have as robust a presence in the tours and activities space as Viator.

Know more: FAQS- How to work with Expedia Local Expert.

3. Klook

• Reach: Strong focus on Asian markets, particularly popular with younger travelers.
• Commission: Similar to Viator, with fees between 20-25%.
• Unique Features: Emphasis on mobile-first bookings and exclusive local experiences.
• Comparison to Viator: Klook excels in its target markets but may not provide the same level of exposure in Western markets.

4. Airbnb Experiences

• Reach: Offers access to a broad, international audience through Airbnb’s platform.
• Commission: Lower than traditional OTAs, around 20%.
• Unique Features: Focus on unique, local experiences that align with Airbnb’s travel philosophy.
• Comparison to Viator: Great for niche, personal experiences but lacks the search engine dominance of Viator.

Why Consider OTA Alternatives?

Exploring multiple platforms can:

• Reduce dependency on one OTA.
• Expand your reach to different audiences.
• Offer diverse pricing and commission structures that may better suit your business model.

By diversifying your listings, you can ensure broader visibility and reduce risks associated with changes to any single platform.

TicketingHub + Viator for Seamless Booking Management Integration

Partnering with Viator becomes even more seamless and effective when integrated with TicketingHub’s online booking software. Here’s how TicketingHub enhances your experience as a Viator supplier:

1. Simplify Booking Management Across Channels

TicketingHub connects directly with Viator, allowing you to:

• Sync Availability: Automatically update your availability on Viator in real time, reducing manual updates and minimizing booking errors.
• Centralize Bookings: Manage all bookings—whether from Viator, your website, or other OTAs—in one platform.

2. Increase Direct Bookings

While Viator is a powerful tool for exposure, direct bookings help you save on commission fees. TicketingHub’s features, like customizable booking widgets, make it easy to:

• Embed a booking widget and accept bookings directly on your website.
• Attract customers who prefer to book directly, bypassing OTA fees.

3. Improve Customer Experience

TicketingHub’s user-friendly tools help streamline the booking process for your customers by:

• Offering multiple payment options.
• Providing automated confirmation emails and reminders.
• Ensuring a seamless and professional booking experience.

Additional resource: Know the different payment methods Viator offers.

4. Cost-Effective Pricing

With TicketingHub, you only pay 3% per booking, significantly lower than Viator’s 25% commission. This allows you to maximize your profits while still leveraging Viator’s wide reach for supplementary bookings.

5. How to Get Started with TicketingHub + Viator

Getting started is quick and easy:

1. Sign up for TicketingHub and connect your account to Viator using API integration.
2. Set up your tours, availability, and pricing within TicketingHub’s platform.
3. Let TicketingHub handle the heavy lifting—syncing availability, managing bookings, and integrating with Viator seamlessly.

Ready to Elevate Your Booking Game?

Becoming a Viator supplier is a game-changer for tour operators—but success comes down to optimizing your listings, understanding commissions, and boosting search visibility. Now that you have the answers, it’s time to take action!

Want to streamline your Viator bookings and increase direct sales? 🚀 TicketingHub makes it easy to manage reservations, sync with OTAs, and grow your business. 👉 Book a Free Demo with TicketingHub and take control of your booking process!

‍